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* * * * * 北京中标联企业管理顾问有限公司 01064466706* * * * * A company’s reputation is naturally visible to consumers and pressure organisations (who often engage in naming and shaming campaigns), so a reputation can either strengthen or undermine the public standing of a company or brand. A strong CSR reputation and high level of integrity can therefore build brand loyalty and trust. * * * Many experts argue that a company’s commitment to social responsibility improves its financial performance by attracting more investment. For examples, 9 of the 15 largest social funds are in the to