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Name/Abteilung DaimlerChrysler AG Car Manufacturing for the Future Solutions for Mobility in the 21st Century Jan. 6 - 17, 2003 Motivation Concentration of car manufacturers: 6-10 manufacturers (1980: 29 manufacturers) Traditional markets USA, Europe, Asia saturated ?Emerging Markets“ are the main growth potential Even the traditional markets are becoming a sum of niche markets Manufacturers are able to satisfy demand of smaller volumes of customized products Vehicles developed to regional demands become feasible Regional Differences Regional Differences Cost Factors One Car for the World?