10fundamentalrulesfortheageofuserexperiencetechnology..docVIP

10 fundamental rules for the age of user experience technology:?用户体验技术时代的10个基本规则?1 More features isn’t better, it’s worse.?Feature overload is becoming a real issue. The last thing a customer wants is confusion-and what’s more confusing than comparing technical specifications, unless you are en expert? Only nerds get a kick out of reading feature lists. (I know - I’m one of them.)?更多的特性并不一定好，反而更糟糕。?过多的特性正在成为一个事实，用户最终就是混淆,而且,这比技术说明更令人混淆,除非你是一个专家?只有那些书呆子才会看明白那些特性列表.(我知道我并不是他们其中的一员)?2 You can’t make things easier by adding to them.?Simplicity means getting something done in a minimum number of simple steps. Practically anything could be simpler - but you don’t get there by adding features.?增加东西并不能使事情变得更简单?简单意味着用最少的简单步骤来完成一件事,事实上,任何事情都可能很简单,但是通过增加特性你并不一定能完成.?3 Confusion is the ultimate deal-breaker.?Confuse a customer, and you lose him. And nothing confuses more easily than complex features and unintuitive functionalities.?让用户迷惑是毁掉业务的终级手段.（不要在功能和表述上给用户造成混淆）?使一个用户对产品产生迷惑,你就失去了一个用户,这将无济于事并且比复杂的特性和非直觉的功能更让人迷惑.?4 Style matters?Despite what nerds may think, style isn’t fluff. On the grand scale of things, style is as important as features-if not more so. Style and elegance can contribute significantly to a good user experience. But style isn’t just looks, it’s a global approach. Fancy packaging isn’t enough.?风格很关键?尽管那些书呆子可能认为,风格是没有价值的东西.重要的是,风格和特性一样重要,至少是这样的.对于一个好的用户体验来说,风格的典雅是非常重要的.但是模式并不是表面上看起来的东西,它是一个全局的过程,华丽的包装是不够的.?5 Only features that provide a good user experience will be used.?Why did the iPod catch on? Because it was so self-explanatory, and it remains the market leader in terms user experience. Sure, it may be excruciatingly difficult to make devices like digital media players or computers easy to use; but if a product is complex, intimidating or confusing, its chances for success are minimal.?只有在一项功能可以提升用户体验时才加上它?为什么iPod会流行?因为它是不需加以说明的,并且在用户体验中保留着市场领导地位.当然,使象数字媒体播放器或者计算机这样的设备能够简单的使用可能是很困难的,但是,如果一个产品很复杂,比较强迫的让人使用或者让人觉得迷惑,