罗平油菜花旅游资源深度开发的思路和措施..doc

目 录 摘 要 III 1罗平油菜花旅游资源概况及开发现状分析 1 2罗平油菜花旅游资源自身局限性及开发存在的问题 3 2.1罗平油菜花旅游资源自身局限性 3 2.2罗平油菜花旅游资源开发存在的问题 6 3罗平油菜花旅游资源深度开发的必要性分析 7 3.1油菜花旅游资源可替代性强，油菜花旅游竞争激烈 7 3.2提高对旅游者吸引力和对旅游市场占有率 7 3.3增强罗平总体旅游产品生命力 8 3.4提高旅游企业或旅游地综合效益 8 4罗平油菜花旅游资源深度开发对策措施 8 4.1创造旅游资源深度开发的外部环境 8 4.2发展油菜加工业，延伸油菜产业链 9 4.3发挥区位优势，加强区域内外的合作，促进旅游资源整合 10 4.4抓住机遇，分析客源市场，加大油菜花旅游开发力度 11 4.5开发其它旅游项目，突破油菜花旅游季节性限制 11 4.6创品牌，开发特色旅游产品 11 4.7开展生态旅游，注重旅游可持续发展 13 参考文献 14 后记 15 罗平油菜花旅游资源深度开发的思路和措施 摘 要 农业旅游是罗平旅游经济发展的重要支柱之一，罗平依托得天独厚的油菜花旅游资源、优美的自然风光，古朴的民族风情，使其旅游业发展蒸蒸日上。在综合分析罗平旅游资源的基础上，笔者认为，油菜花旅游资源是罗平旅游发展的重点，对其的开发利用直接关系到罗平旅游业发展的兴衰成败。但是，随着人们生活水平的日益提高，人们对旅游的需求也不断多样化，其消费结构已从过去的单纯观光旅游向观光、度假、参与、休闲等多类型发展，就目前罗平的油菜花旅游而言，要满足人们不同的旅游需求，还远远不够，另一方面，油菜花还有许多潜在价值并未得到开发，因此，笔者认为应充分发挥挖掘油菜花的各种潜在价值来满足不同旅游者的不同需求，笔者在对罗平油菜花旅游资源的实地考察和文献分析的基础上，分析罗平油菜花旅游资源概况及开发现状，对油菜花旅游资源自身局限性及开发存在的问题进行分析和探讨，提出罗平油菜花旅游资源深度开发的思路和措施。 油菜花旅游资源??深度开发??罗平 ??? Research on the depth development of rape tourism resources in luoping Abstract Agricultural tourism is important economic development tourism one of the pillars. Luoping relying on the unique tourism resources of Rape and beautiful natural scenery, ancient ethnic customs .It makes to the development of the tourism industry flourishing.Luoping in the comprehensive analysis on the basis of tourism resources, I believe that rape is Luoping tourism resources focused on the development of tourism, rape the development and utilization of tourism resources directly related to the rise and fall of Luoping tourism development. However, with increasing peoples standard of living, people in the tourism demand has been the diversification of its consumption structure from the past to the simple tourist sightseeing, vacation, participation, leisure, and other types of development on the current rape of Luoping Tourism spending, to meet the travel needs of different people, is far from enough, on the other hand, there are many potential value of rape have not been developed, so I think we should give full play to t