(简论产品设计与产品形态正文.docVIP

简论产品设计与产品形态 摘　要 在竞争空前激烈的商站中,形形色色的产品充斥着我们的视线，另人目不暇接。如何使产品在残酷的竞争中获得消费者的青睐，在某种程度上来讲造型设计起着至关重要的作用。 本文的观点是针对目前市场上某些产品造型上的不足提出来的。有些产品造型设计过于强调功能设计而忽略形态，使产品千篇一律；有些产品在形态设计过程中过于强调拟物具象模仿，使产品外观形态缺乏品位、现代气息而流于俗套；还有些过于追求极简设计或盲目使用单纯几何形态，使形态设计过于单调、缺乏表现力和与消费者之间的情感沟通。 针对这些问题，文章从产品的形态为切入点，论述了产品形态设计与产品功能等要素之间的逻辑关系，并通过对产品分类的着重论述有机形态在产品设计中的重要作用及创造方法。通过列举有机形态在工业产品中的应用实例，阐述了产品形态设计的重要地位及影响。 关键词：有机形态，产品形态，工业设计 A Brief About Form Design of Product Abstract As the competition in the commercial scopes getting more and more vehement, all kinds of products comes into our sights, and this makes our purchases full of choices. How to make the product being favored in the scorching competition, the form of the product plays a very important role in some ways. The view of this paper is brought forward aiming at the shortage of some products on form. Some products’ design take more emphasize on function but ignore the form, this makes the products looking all the same; some products’ design are too overly emphasized on imitating the representational object, and make the products lack of taste, smartness and meretricious; some products’ design are pursuit of compact form and simplex manner, this makes the design excessively blankness and lack of expressive force, makes the products lack of the emotional communication with the consumer . Aiming at these issues, this article uses the product’s form as the key word, discusses the relation between form and function in the industrial design, and utilizes the classifying of the products to dissertate what an important role the organic form has played in the product’s design, and so with the created method. By enumerating the examples of the form using in the industrial products, this article expatiates the important status and infection of the product’s form design. Key words: Organic Form, Product Form, Industry Design 目　　录 1 绪论 1 2 形态的概述 2 2.1 形态的基本要素 2 2.1.1 概念的要素 2 2.1.2 视觉的要素 3 2.1.3 关系的要素 3 2.1.4 实用的要素 3 2.2