学位论文__4s汽车营销体制在我国的现状与发展.docVIP

4S”汽车营销体制在我国的现状与发展摘 要 摘要：中国已成为一个汽车消费大国，培育健康有序的汽车市场，提升汽车行业服务品质已经迫在眉睫。本文章在分析我国汽车营销现状的基础上，通过对国内汽车营销模式的比较以及未来发展趋势的预测，以符合当前汽车市场发展的特点且满足汽车消费群体的各种要求，提出了我国汽车模式的发展对策。 关键词：汽车营销 营销模式 发展趋势 发展对策 Abstract China has become an automotive consumer, to develop a healthy and orderly auto market, the automotive industry to enhance the quality of service is imminent. The article in the analysis of the status quo of Chinas auto market, based on the model by comparison of the domestic automobile market and forecast future trends in order to meet the characteristics of the current auto