定义电子商务并描述其与电子化企业营运的不同[精选].ppt

Learning Objectives Define e-commerce and describe how it differs from e-business 定義電子商務並描述其與電子化企業營運的不同。 Identify the unique features of e-commerce technology and discuss their business significance 指出電子商務技術的特有性質以及在商業上的重要性。 Describe the major types of e-commerce 描述電子商務的主要類型。 Understand the visions and forces behind the E-commerce I era 了解第一代電子商務背後的願景與努力。 Learning Objectives (Cont.) Understand the successes and failures of E-commerce I 瞭解第一代電子商務的成就與失敗。 Identify several factors that will define the E-commerce II era 指出定義第二代電子商務的幾個因素。 Identify the major themes underlying the study of e-commerce 描述在電子商務研究之下的主要課題。 Identify the major academic disciplines contributing to e-commerce research 指出貢獻於電子商務研究上的主要學術領域。 A: Tuned-Up and Profitable [調整成功且開始獲利] Page 3 A:Tuned-Up and Profitable Story of Amazon in many ways mirrors[反應] story of e-commerce itself Amazon offers consumers four compelling[令人信服的] reasons to shop: selection, convenience, price and service Founded in 1995, went public in 1997 From 1997-2000, revenues increased from $148 million to $2.7 billion but so did losses, to $1.4 billion In 2001-2002, new focus on cost-cutting[削減成本] and achieving profitability leads to first quarterly profits ever in 2002 A:Tuned-Up and Profitable (Cont.) The Amazon case captures a major theme in the entire book: While the first entrepreneurs[企業家] in e-commerce made a tremendous number of errors in executing their dreams, those that survived have been able to use their experience gained to change their business models to fit the realities of online commerce. 1.1 E-commerce Developments and Themes-2003 Contrary to expectations, e-commerce is rebounding and the e-commerce revolution is still just beginning More and more people and businesses are using the Internet to conduct commerce The e-commerce channel is deepening as more and more products and services come online Broadband and wireless Internet access are growing E-commerce business models are being refined to achie