阳泉煤业有限责任公司奥伦胶带分公司产品策略分析.docVIP

毕业论文 阳泉煤业有限责任公司奥伦胶带分公司产品策略分析 学生姓名： 学号： 系 部： 专 业： 指导教师： 二Ｏ一五年六月 诚信声明 本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行研究工作所取得的成果。在完成论文时所利用的一切资料均已在参考文献中列出。本人完全意识到本声明的法律结果由本人承担。 学位论文作者签名： 日期： 年 月 日 阳泉煤业有限责任公司奥伦胶带分公司产品策略分析 摘要： 当前我国的经济整体处于高速发展阶段，工业化水平的不断提高带动了食品、电子、建材、物流等行业的快速发展，下游行业应用的广大市场将给国内输送带行业带来巨大发展机遇。随着经营业绩的下滑，煤炭行业固定资产投资减少，输送带运用于煤矿企业的机遇已下降。但是随着科学技术的迅猛发展，高科技含量的产品已成为主导产品。 本文通过对行业整体环境的分析，了解行业基本规律和特点，同时也指出阳泉煤业有限责任公司奥伦胶带分公司在产品生命周期、产品组合等产品策略选择上存在的问题，之后通过问卷调查，为奥伦胶选择适应的产品策略提供方向与建议，从而在国内外输送带产业立于不败之地，以最少的费用赢得最大的利润。 关键词：输送带，产品生命周期，产品组合，产品策略 The Analysis of Product Strategy For Yangquan Coal Industry Co,Ltd. Aolun Company Abstracts: Our countrys economy is in the stage of rapid development as a whole, the continuous improvement of industrialization has driven the rapid development of the food, electronics, building materials, logistics and other industries, the application of downstream industry in the vast market will bring enormous opportunities for the development of domestic conveyer belt industry. With the decline of operating performance, the investment of fixed assets in coal industry has decreased, the opportunities of the conveyer belt s application in coal mining enterprises have declined . However, with the rapid development of science and technology, high-tech product have become the leading product. Through the analysis of the whole environment for the industry , understand the basic rules and characteristics of the industry, also pointed out the problems of Yangquan Coal Industry Co, Ltd . Aolun Company in its product life cycle, product assortment and choices of product strategy at the same time.Later also through the questionnaire suryey, have provided directions and suggestions for Aolun Companywhen it choose the appropriate pruduct straegy.Thus acchive at an invincible position in domestic and foreign conveyer be