5演讲劝解精品课件.pptVIP

Public Speaking Speaking to Persuade Persuasive Speech(说服性演讲)- Speaking to persuade Public speaking to persuade: Selling Promoting Encouraging Asking Recommending urging Persuasion : the process of creating, reinforcing, or changing people’s beliefs or actions. A good command: ◆skills used in speaking to inform – to communicate information clearly and concisely ◆skills taking you from giving information to affecting your listeners’ attitudes, beliefs, or actions The psychology of Persuasion Persuasion - psychological interaction a speaker does with listeners rather than to an audience listeners engage in a mental give-and-take with the speaker (access the speaker’s credibility, delivery, supporting materials, language, and reasoning) . Target Audience Scale: Strongly opposed →Moderately opposed →Slightly opposed →Neutral →Slightly in Favor →Moderately in favor →Strongly in favor Types of Persuasive Speeches Speech on questions of fact （有关事实问题的说服性演讲） Speech on questions of value （有关价值问题的说服性演讲） Speech on questions of policy （有关政策问题的说服性演讲） Speeches on Questions of Fact Question of fact :A question about the truth or falsity of an assertion. Function - with facts to predict or convince Informative speech – nonpartisan (lecturer, teacher ) Persuasive speech – partisan ( advocate ) Organizing – topically Each main point will present a reason why someone should agree with you. Speeches on Questions of Fact Specific Purpose: To persuade my audience that cigarette smoking causes serious health dangers. Central Ideas: There is overwhelming evidence that cigarette smoking causes serious dangers to human health. Main Points: I. Studies in China show that cigarette smoking is major cause of cancer, tuberculosis, and heart disease. II. Scientists estimate that half of today’s smokers in China will eventually be killed by tobacco. S