移动互联网SaaS软件市场背景下--纷享销客市场营销策略分析 终稿解析.docxVIP

黄文昌老师曹家荣（20120410080219）（20XX）移动互联网SaaS软件市场背景下--纷享销客市场营销策略分析市场营销2012-2经济管理学院毕业设计（论文）诚信声明本人郑重声明：所呈交的毕业设计（论文）是我个人在导师指导下进行的研究工作及取得的研究成果。就我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表和撰写的研究成果，也不包含为获得华东交通大学或其他教育机构的学位或证书所使用过的材料。如在文中涉及抄袭或剽窃行为，本人愿承担由此而造成的一切后果及责任。本人签名____________年月日摘 要2014年初到现在，从智能手机的普及、网络覆盖的广度、用户习惯的形成、政府政策的引导、市场热度的反馈，都可以看的出来，移动互联网成为不可逆的趋势。移动互联网对人们生活习惯的改变是多方面且深刻的，从交流方式（微信）到购物方式（手机淘宝）到用餐方式（美团外卖）到出行方式（滴滴打车）等等，这些潜移默化的过程都在为移动办公培养用户习惯，那么移动互联网对人们的工作方式的改变必将随之而来。目前中国市场上涌现了大批移动SaaS软件服务商，本论文结合目前我国移动互联网时代的大趋势背景，移动SaaS服务行业的现状还有就是传统软件服务商的现状；再介绍了目前移动SaaS服务行业的领军企业纷享销客以及它的市场营销策略，针对这些营销策略的分析得出该企业在营销策略上的问题，并提出改进措施；最后展望我国移动SaaS行业的发展前景。关键词：移动SaaS服务；纷享销客；市场营销策略；问题；对策 ABSTRACTIn early 2014 to now, from the popularity of smart phone, covering the breadth of the network, the user habit formation heat, government policy guidance, market feedback, can see come out, the mobile Internet become irreversible trend. Mobile Internet on peoples lifestyle changes are various and profound, from communication (WeChat) to shopping way (mobile phone taobao) to the dining way (Meituan delivery) way to travel (drops a taxi) and so on, these are in the process of imperceptible for mobile office users habits, so mobile Internet changes to the way people work is sure to follow.At present the Chinese market has emerged a large number of mobile SaaS software service providers, this paper combined with at present, Chinas mobile Internet era of the trend, mobile SaaS service industry status quo and traditional software service provider status; and introduce the current mobile SaaS service industry leading enterprises to enjoy the numerous sales customers and its marketing strategy, based on the analysis of these marketing strategy that the deficiencies in the marketing strategy of the enterprise, and puts forward the improving measures; finally it looks forward to the prospects for the development of Chinas mobile SaaS industry.Keywords: Mobile SaaS services; Fxiaoke; Marketing strategy; Question;Counte