Part5PricingStrategy.pptVIP

Price Defined (P.307) Price :The amount of money charged for a product or service,or the sum of the values that consumers exchange for the benefits of having or using the product or service. Dynamic pricing: Charging different prices depending on individual customers and situations. Factors affecting price decisions (P.309) Type of Cost : （P.313) Pricing in different types of markets Demand curve (P.354) P1