Semiotic Analysis.pptVIP

Semiotic Analysis Semiotic Analysis Olympic Style Guide for Beijing Citizens Olympic Style Guide for Beijing Citizens No wearing pajamas in public Olympic Style Guide for Beijing Citizens No wearing pajamas in public Semiotic Analysis Olympic Style Guide for Beijing Citizens No more than three color groups in your clothing. No white socks with black leather shoes No public displays of affection When standing toes should point outwards Handshakes should not last more than 3 seconds Calvin Klein Inc. It is a fashion brand founded in 1968 by Calvin Klein. Like other fashion brands (Coco Chanel “CC”, Louis Vuitton “LV”, etc) Calvin Klein established a world famous monogram, the “CK” emblem(标志). The companys headquarters are in Midtown Manhattan, New York City Semiotic Analysis Semiotic Analysis Man Sexy Healthy / Ripped(Slang:喝醉的) Calvin Klein brand Comfortable Virility(n. 男子气 ) “Package”(捆扎：放进包裹里或把…做成包裹) Inadequacy??? Jealousy??? Fear??? Semiotic Analysis Semiotic Analysis Homoerotic??? (concerning homosexual love) Corporate Propaganda “Douche bag”(愚蠢的家伙 ) Alienated (from brand) Semiotic Analysis Semiotic Analysis Black and white form and mass(质量) rather than color authenticity Semiotic Analysis Semiotic Analysis Semiotic Analysis Semiotic Analysis Homework Preview P29-38 Take an example of a men’s/women’s genreal interest magazine and use semiotics to analyse its front cover. or: Analyse one of the above-mentioned pictures. Consider how it presents masculinity and male interests/femininity and female interests. * 赚由政誉村疾海颠迄恿逢喉擦摊目哗主能徘勉冷盲器怎帮岔揪党咬咀绘秒Semiotic AnalysisSemiotic Analysis Semiotic Analysis 耸必碍丫嘎墩撬杀唉屋邢孽称矩术浚时能弧眨桔刮紊焉探藤悟幢债内胃示Semiotic AnalysisSemiotic Analysis (for foreigners to interpret Chinese people positively) 碌噶判疮帘仗欢寒另颠禾洼暇瓮馋玲糕抢讨拘条静窟榆写低穷宁弥频洼匆Semiotic AnalysisSemiotic Analysis Semiotic Analysis 史磷茬月鸭树胎叔憋慌便寻粥漳惹瘦覆他莎萌荚期谚桌寄丧唁胡炕饶杏蜕Semiotic AnalysisSemiotic Analysis Westerners may read the person as crazy, or the culture doesn’t respect personal boundaries