【工商管理专业MBALecture】StrategicManagementlectureone.pptVIP

Strategic Management:Lecture One Introduction to Strategy Dr Ita O’Donovan What are we talking about? Strategy concerned with scope of organisations activities Strategy seeks to match activities of an organisation to the environment in which it operates Strategy seeks to match organisations activities with its resource capability Strategies are likely to affect operational decisions Strategies affected by values and expectations * What are we talking about? continued Strategies affect long term direction of an organisation If we wish for a working definition: “Strategy can be seen as the