液晶电视的发与展比较.docVIP

　　　　　　 液晶电视的发展与比较 　　　　　　　 【关键词】液晶电视、同类比较、发展趋势、发展之路、技术创新。 【摘要】 展望明年，在北京奥运会召开的大背景下，各电视厂商对明年国内液晶电视市场还是充满了期待。但我们回顾一下2006年世界杯，虽然借着世界杯的东风刺激了液晶电视的销售，但当时的增长远远低于厂商和各调 研机构的预期，虽然德国世界杯和北京奥运会对国内公众的影响力不可 同日而语，但通过大型体育赛事来刺激液晶电视销售的思路，实践证明这种刺激带来的效果并不明显。 2008年液晶电视市场如果要取得大的突破，价格的下降才是最有效的手段。随着上游厂商不断提高液晶面板的出场价格，持续了近两年的液晶 电视降价风潮在今年出现了反转。国产32英寸液晶电视在年初纷纷卖到了3999元，而“十一”期间除了部分特价机，绝大多数32寸液晶电视产品的价格都在4500元以上，价格的上升虽然缓解了液晶电视厂商的成本压力，但对整个市场的扩容来说并不是一件好事。从这点来看，目前液晶电视的生产厂商受上游面板供货商的成本制约较大，这是国产液晶电视厂商多年未解决的问题。可喜的是，今年包括TCL、创维在内的多家厂商都在想办法引进液晶面板生产线，海信的液晶模组已经开始大批量生产。随着国内厂商对上游供应链的逐步介入，液晶电视在不久的将来还是有希望克隆CRT当年的发展之路的。 【关键词】LCD TVs, similar comparison, development trends, the road of development, technological innovation 【摘要】 Prospects next year, the Olympic Games in Beijing held in the backdrop, the domestic TV manufacturers of LCD TV market next year is full of anticipation. But we look back at the 2006 World Cup, although the Dongfeng through the World Cup stimulated the LCD TV sales, but the growth was much lower than manufacturers and research institutions expected, although the Beijing Olympic Games and the World Cup in Germany on domestic public influential quite different, but the major sports events to boost LCD TV sales ideas, stimulate Practice shows that the effect of this is not obvious. 2008 LCD TV market if we achieve a major breakthrough, the price decline is the most effective means. With upstream manufacturers constantly raise prices of LCD panels is played, lasted nearly two years of LCD TV wave of price cuts this year in a reversal. China-made 32-inch LCD TVs are sold at the beginning of the 3999 yuan, and 11 during the exception of some Special Offers machine, the overwhelming majority of 32-inch LCD TV product prices are 4,500 yuan more than the increase in price while easing the cost of LCD TV makers under pressure, but on the expansion of the market is not a good thing. From this point of view, the current LCD TV panel manufacturers upstream suppliers by the larger cost constraints, it i