惠普产品开发学习指导书.pptVIP

January 19, 2003 Name of your presentation here HP_presentation_template Overview Why is Customer-Centered Design Important? HP Customer-Centered Design Services (CCDS):Who we are Product Development Process: Overview Case Study: Designing a Complex Application Suite Case Study: Designing a Complex Application Suite Case Study: Designing a Complex Application Suite Case Study: Designing a Complex Application Suite Case Study: Designing a Complex Application Suite Case Study: Designing a Complex Application Suite Case Study: HP.com Support Case Study: HP.com Support Case Study: HP.com Support Case Study: HP.com Support HP.com summary Summary Resources * ? 2003 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice Customer-Centered Design at HP Nancy L. Clark Craig B. Neely Why is Customer-Centered Design important? HP Customer-Centered Design Services (CCDS): Who are we? Overview: Where we fit in the Product Development Process Case Study: Designing a complex application suite Case Study: Merger of Compaq and HP support web sites Center of competency in customer research and designing user interfaces, with facilities around the country Staff educated and experienced in cognitive physiological disciplines Centralized resource for HP design teams who do not have research, design, testing skills Primary value add to HP design teams: Improve development process by bringing HP design teams together, creating a common product vision Bring target users of products together with design teams to define, design, develop customer-centered products Our Focus: User analysis, requirements Product definition, design, development for ease of use and usefulness Other Elements of the Customer Experience: Ordering, delivery Documentation Installation Integration with 3rd party products Customer Support Storage Network Management Challenges Very large scale, distributed networks – thousands of devices, huge amounts o