战略管理系统02课件.pptVIP

Strategic Management in Action Learning Objectives Learning Objectives MANAGING STRATEGICALLY COMPETITIVE ADVANTAGE Managing Strategically Make decisions and implement strategies that develop and maintain competitive advantage ? ? MANAGING STRATEGICALLY COMPETITIVE ADVANTAGE Competitive Advantage (or competitive edge) ? ? ? ? ? MANAGING STRATEGICALLY COMPETITIVE ADVANTAGE MANAGING STRATEGICALLY COMPETITIVE ADVANTAGE Industrial Organization (I/O) View Focus of the strategic analysis is external ? ? ? MANAGING STRATEGICALLY COMPETITIVE ADVANTAGE Resource-Ba