对国内外O2O模式电子务商的对比分析.docVIP

Case Studies on China’s O2O E-commerce Abstract The O2O, online to offline, is an e-commerce term firstly presented in the U.S. Following the examples of the American “O2O” mode e-commerce company, a great many of domestic internet enterprises are trying to imitate the O2O mode to start a business or to further develop their enterprises, but most of them are not succeed. this paper aims to discuss the current status of domestic e-commerce companies based on O2O mode through several replication failures or unsuccessful domestic O2O e-commerce enterprises, and try to make cause analyses and draw some instructive ideas from those cases. Key words: O2O e-commerce domestic Since November 2010 was introduced the concept of “online to offline” into China, the word “O2O” was hyped up to be a top buzz word by the media in China, corresponding to the quickly imitating and fast applying of the O2O by most of domestic start-ups and longstanding internet titans. The O2O is most basically read into a mode to guide the customers online to experience and expenditure offline. Like other Internet modes such as B2B(business to business), B2C(business to customer), C2C(customer to business), the O2O is also copied from the United States, which is the most typical cheap way for domestic entrepreneurs to learn from the U.S.. Of course not all of the United States O2O e-commerce modes are applicable to domestic enterprises, the China and America, the first two economic entities in the world, are actually very different two countries with disparate politic and economic system and history and culture. The reason that many domestic Internet companies failed to well develop the O2O e-commerce in China will be further discussed in the following paragraphs through some typical cases, but the concept of O2O and its references will be introduced firstly. The concept of O2O came from the article Why Online2Offline Commerce Is A Trillion Dollar?Opportunity, delivered