中小企业实施电子商务的可行性研究大学生毕业论文.doc

XXX学院专科毕业论文 中小企业实施电子商务的可行性研究 学生姓名： X X X 学生学号： XXXXXXXXXXX 院（系）： 工程技术学院 年级专业： XXX级市场营 销班 指导教师： XXX XX 助理指导教师 ： 二〇XX年X月  摘 要 中小企业是我国国民经济的重要组成部分，对社会和经济的稳定起到不可替代的作用。但由于中小企业自身管理不完善以及人力、财力和物力的限制，在日益激烈的市场竞争中常常处于劣势地位。特别是在加入WTO后这几年，中小企业面对经济全球化、国际竞争国内化以及国内市场竞争国际化等严峻形势的挑战。在这种形势下，唯有积极开展电子商务才是使中小企业走出困境的有效途径。电子商务为中小企业的提供了一个新的发展契机,进行信息网络建设,抢占市场空间,抓住机遇,是中小企业获得竞争优势的关键.而开展电子商务则需要了解电子商务的特点，再结合自身的优势，统筹规划，具体分析，研究出一条适合中小企业发展的道路，绝不能盲目开展。电子商务,中小企业,策略ABSTRACT Small and medium enterprises are important elements of Chinese economy. It plays an unsubstitutable role in social and economic stability. However， both small and medium enterprise’s imperfect management and its limits of human， capital and materials resources have made disadvantages during market competition. Especially after joining into WTO， they are greatly challenged by worldwide economy， international competition nationalization and domestic market internationalization. In these cases， it is efficient to electronic business for small and medium enterprises out of predicament. The key to competitive advantage for the medium and small businesses is to carry on the construction of information We band stakeout market space and gethold of the opportunity. Further to begin electronic business， they should know characteristics of it， use their advantages， plan and operate， analyze concretely and walk on a road suitable for themselves. The article introduces particularly the definition， position， function and growing state etc， and meanwhile analyzes business opportunities by electronic business and profitably environment for small and medium enterprises to practice electronic business. On the base of this， tactics and suggestions are discussed. Keywords small and medium enterprises，electronic business，tactics  目 录 摘 要 Ⅰ ABSTRACT Ⅱ 绪论 1 (