Dollar General Balloon Program Balloons美元通用气球计划气球 .ppt

CATEGORY GROWTH – FOIL BALLOONS CATEGORY SALES BY CHANNEL CATEGORY SALES BY MESSAGE CATEGORY SALES BY SEASON CUSTOMER PROFILE Message Novelty Balloons 75% purchased by adult females 20% purchased by adult males 5% purchased by teenage males and females Licensed Balloons for Juveniles 60% purchased by adult females 40% purchased by adult males Message Novelty balloons represent 75% of the market. Licensed balloons represent 50% of all message balloons and 95% of all juvenile balloons. CATEGORY SALES BY CHANNEL Balloon Program Why a Balloon Program? High Impulse / High Profit Items Incremental Sales Opportunities: Add on sales for special occasions Character Licenses appeal to children of all ages Adds excitement to your stores Pre-sells customers that your stores are the place for purchasing all their needs for special occasions Balloon Revenue What kind of volume can I expect? Party Type Stores Average 300 balloons / wk / store Grocery Accounts Average 138 balloons / wk / store Mass Type Accounts Average 96 balloons / wk / store Balloon Profit Potential Based on the following: 100 balloons / week / store 35% licensed / 65% non-licensed Average Cost for 100 balloons = $40.00 Average Profit Potential Per Store / Week Based on $1 retail = $60.00 (60%) Based on 2 for $3 retail = $ 73.30 (73.3%) Based on $2 retail = $160.00 (80%) COMPLETE PROGRAM How Do We Begin? Just give us the O.K. We can handle it all. We provide you with a complete program. We arrange for store delivery of helium, as well as supply you with all of the equipment and accessories for a successful program: Helium regulator Ribbon Balloon Weights Display fixtures with signage Point-of-sale scanning and PLU support * THE BEST DOLLAR GENERAL BALLOON PROGRAM AVAILABLE FROM * While the category has shown modest growth the past few years, the largest growth in the category is due to the increased number of retail stores. * The Party and Dollars St