PPT模板1.ppt

Approach Identify Buyer Value Segments Market Research Visioning Conceptual Design Detailed Design Pilot Implementation (phased) Systems Development/ Enhancement Situation Assessment Hypothesis List Development Survey Collection Data Coding and Utility Calculation Instrument Design and Testing Field Administration Preparation Sample Quota Design and List Pull Data Analysis Understanding buyer values helps prove or disprove current hypotheses as well as generate strategy solutions. 掇渐炭柴结皂办窜商薛路肇仓连绳猖霜虎喳猴詹显贼唾赡瑶丈流嚏之御噶PPT模板1Buyer Value Survey Workshop - 6/95 Organizational beliefs and strategy alternatives identified in the situation assessment are translated into hypotheses for testing. Hypothesis Development Situation Assessment Hypothesis List Development Survey Collection Data Coding and Utility Calculation Instrument Design and Testing Field Administration Preparation Sample Quota Design and List Pull Data Analysis 洒傣末提服春疗瞬酗霉锭惫誓及撰帧炙札勿秤十销及镁碴渐聋吩荫弓显栓PPT模板1Buyer Value Survey Workshop - 6/95 Identifying Buyer Value-Based segments creates the foundation for creating the distribution channel strategy and design. Summary —Identify Buyer Value Segments Identify Buyer Value Segments What do consumers value? How can we segment consumers based on these values? Develop Conceptual Strategy Design Based on what consumers value, what is our strategic direction? Conceptually, what types of products do we want to offer? Conceptually, what channels do we want consumers to use? Develop Migration Strategy How do we communicate these changes to our key stakeholders? How do we prepare our consumers and employees for these changes? How do we actually get to where we want to be? Pilot Plan Roll-Out Plan Estimate Anticipated Customer Behavior To which channels will customers migrate? Develop Product/Pricing Strategy What products should we offer? How should they be priced? Determine Distribution Network How do we change our branch and A