酒店网络商务系统设计与实现.doc

摘要 随着信息技术的普及和Internet的迅猛发展，我国的酒店业开始进入电子商务的初步应用阶段，已经有越来越多的酒店认识到网络和电子商务所能带来的巨大商业利益。也有的酒店开始结成集团以增强竞争力，进行统一的现代经营和管理。目前作为酒店的电子商务体系，其内容已经涉及到酒店经营的方方面面。 酒店一直以传统模式经营和管理，在传统模式下酒店存在着宣传不力，管理工作烦琐、缺少客户信息反馈渠道等不足。考虑到酒店存在的问题和当今技术的成熟性，运用电子商务理念和网站开发技术实现酒店网络商务系统。系统主要解决酒店传统管理模式和经营理念带来的不足，完成传统工作模式不容易解决的困难，比如客户关系管理，顾客资料的更新、经营状况的分析和统计等，最终达到加强酒店宣传力度，提高酒店形象、优化酒店管理、提高工作效率、有效接纳客户意见，从而使系统为酒店带来更多商业利益。 关键字：酒店行业；电子商务；网站开发。 Abstract Along with the popularization of information technology and the rapid development of Internet, Chinas hotel industry has begun to enter the e-commerce application stage, has been more and more aware of the hotel network and e-commerce can bring the enormous commercial interests. Some hotels have begun to form groups to enhance competitiveness, a unified modern business and management. At present, as the hotels e-commerce system and its contents have been involved in all aspects of the operation of the hotels. Guangyu the hotel has been in the traditional mode of operation and management, in the traditional mode of existence hotel propaganda ineffective, cumbersome management, the lack of customer feedback channels inadequate. Guangyu hotel, taking into account the problems and the maturity of todays technology, concepts and application of e-commerce web site development and technology, the hotel business network system. The main solution traditional hotel management and operational concepts of inadequate completion of the man-made problems can not be resolved such as customer relationship management, customer information updates, analysis and statistics. Ultimately enhancing the hotel publicity efforts to improve their image, optimizing hotel management, improve work efficiency, effectively accepted the views of customers, thereby allowing the system for the hotel bring more commercial interests. Keywords: hotel industry; e-commerce; web site development 前言 随着计算机的普及、网络信息技术的发展，电子商务模式已渐入各行各业，它改变了许多行业传统的经营模式。这同样也为酒店业提供了新的竞争手段。目前许多酒店运用电子商务模式建立新型业务系统，系统充分发挥其信息交流的优势，将酒店内各个部