Chapter_2_Creativity.ppt

This Deco border was drawn on the Slide master using PowerPoints Rectangle and Line tools. A smaller version was placed on the Notes Master by selecting all of the elements (using Select All from the Edit menu), deselecting the unwanted elements such as the Title (holding down the Shift key and clicking on the unwanted elements), and then using Paste as Picture from the Edit menu to place the border on the Notes Master. After pasting as a picture, we used the resize handles (with Shift to maintain the proportions) to reduce it to the size you see. Be sure to delete this word processing box before using this template for your own presentation. Inside the Entrepreneurial Mind: From Ideas to Reality Creativity and Innovation Creativity ?the ability to develop new ideas and to discover new ways of looking at problems and opportunities. Innovation ?the ability to apply creative solutions to problems or opportunities to enhance or to enrich people抯 lives. Entrepreneurship Entrepreneurship ?the result of a disciplined, systematic process of applying creativity and innovation to the needs and opportunities in the marketplace. Entrepreneurs connect their creative ideas with the purposeful action and structure of a business. Failure: Just Part of the Creative Process! For every 3,000 new product ideas: Four make it to the development stage. Two are actually launched. One becomes a success in the market. On average, new products account for 40% of companies?sales!! Can We Learn to Be Creative? Yes!! By overcoming paradigms and by suspending conventional thinking long enough to consider newand different alternatives! Bird抯 Model of Entrepreneurial Intentionality Opportunities in the social, political, economic context Personal history, background, personality, abilities Rational, analytic thinking, goal-directed behavior Intuitive thinking, vision Intentionality Actions Right-Brained, Creative Thinkers Always ask, 揑s there a better way??Challe