SWOT分析模型(英文版).ppt

Conduct your own SWOT analysis A BNET Professional Development Tool Version 2.0 January 29, 2007 Competitive Analysis Competitive Analysis Why use SWOT analysis? Methodically and honestly assessing your company’s strengths and weaknesses as well as the opportunities and threats it faces gives you a rare opportunity for objective analysis. The SWOT technique: is easy to use combines quantitative and qualitative analysis encourages interdepartmental collaboration To make sure your analysis is put to good use, include these before and after steps in your analysis process: Set an objective for the analysis Set aside adequate time for research and information-gathering Evaluate the results of your analysis against your original objective This competitive analysis tool guides you through the SWOT technique and will help you create your own analysis that can help you set a strategic plan or present new ideas to your team. Competitive Analysis Why use SWOT analysis? Methodically and honestly assessing your company’s strengths and weaknesses as well as the opportunities and threats it faces gives you a rare opportunity for objective analysis. The SWOT technique: is easy to use combines quantitative and qualitative analysis encourages interdepartmental collaboration To make sure your analysis is put to good use, include these before and after steps in your analysis process: Set an objective for the analysis Set aside adequate time for research and information-gathering Evaluate the results of your analysis against your original objective This competitive analysis tool guides you through the SWOT technique and will help you create your own analysis that can help you set a strategic plan or present new ideas to your team. Conducting a SWOT analysis There are eight steps required to complete a SWOT analysis and create a SWOT matrix (also known as a TOWS matrix). List external opportunities List external threats. List internal strengths. List internal weaknesses