pm--chapter04onsumer markets and buying behavior(营销原理)pm--chapter04consumer markets and buying behavior(营销原理)pm--chapter04consumer markets and buying behavior(营销原理)pm--chapter04consumer markets and buying behavior(营销原理).pptVIP

Ch.4 Consumer Markets and Buying Behavior Chapter 4 Skip: Details of Geographic Distribution (p. 90-92) Nine life-cycle stages (p. 93) The Consumer Market Consists of Ultimate consumers (End users) who buy goods and services for their own personal or household use. Consumer Demographics Demographics describes the characteristics of population: Age Family Life Cycle Education and Income Race and Ethnicity: e.g., Thai, Chinese, Thai-Chinese, Indian, etc. Consumer’s Buying Process Consumer Decision Making Consumer Buying-Decision Process 1. Need recognition *A buyer must sense a difference b