GOTNEWSAPERMISSION-MARKETINGMODELUSING.pptVIP

The Model * ? YOU’VE GOT NEWS: A PERMISSION-MARKETING MODEL USING SPONSORED ELECTRONIC NEWSLETTERS ? ? ? Anca C. Micu, M.B.A. Doctoral Student Missouri School of Journalism? ? Clyde H. Bentley, Ph.D. Associate Professor Missouri School of Journalism Online Journalism Symposium, Austin 2004 US Consumers Trust and Annoyance with Select Online Advertising Formats ? Forms of Online Advertising % that trust % annoyed by E-mail subscriptions 39% 13% Paid search engine listings 14% 29% Website banner ads 8% 53% Spam 3% 77% Pop-up-ads 2% 83% Source: BPCC Report 2003 Online Jour