Lecture 4 Exploratory Research讲座4 探索性研究.pptVIP

Qualitative Research MKTG 3342 Fall 2008 Professor Edward Fox Research Objectives Primary Data Research Design Primary research requires a research design: The research design is a detailed blueprint used to guide the conduct of marketing research so that the research questions are answered and the research objectives are realized Research may be either qualitative or quantitative Qualitative Research Qualitative vs. Quantitative Research(1 of 2) Qualitative vs. Quantitative Research(2 of 2) Qualitative Research Methods Include Depth Interviews Projective Techniques Focus Groups Obse