MBA 532 Marketing Communications Strategy工商管理硕士532营销传播策略.pptVIP

PMBA 502Foundations of Marketing with Duane Weaver OUTLINE Introductions Course Overview: outline, assignments, site TextBooks: Learning With Cases Contemporary Marketing How To Prepare Cases Introductions - Instructor Duane Weaver B.Comm., M.D.Ed.(honours), IESNA CEO 2Birds1Stone Marketing, Management and Computer Applications Instructor 20+ years management experience (marketing) Industry experience: High-tech, Artificial Intelligence, Telecommunications, Computing, Lighting, Automotive, Fashion, Distance Education, B2B, B2C, E-Commerce, E-Learning, Grocery and Floral. Manufacturing, Wholesale and Retail experience. Family, small business, and multi-national corporations Positions: Board of Directors, CEO, General Manager, International Sales Manager, Business Development Manager, Regional Sales Manager, Product Manager, Market Manager, Service Manager, Parts Manager, Acct. Manager, Marketing/Business Consultant, Instructor, Professor Enjoy sailing, soccer, badminton, golf and camping Introductions - Students Your name? What do you expect to get out of learning PMBA 502 (Marketing Communications Strategy)?What is your personal learning GOAL? Provide an example of one company that in your opinion, uses marketing effectively. Why? The Class WebsiteThe Text BookThe Course OutlineThe ClassesThe Evaluations Course Overview The Class Website http://www.mala.bc.ca/weaverd/PMBA502 NOTE: to contact me – best to use EMAIL duane.weaver@viu.ca Office hours: 08:30-10:00 Mon./Wed. 09:00-10:00 Fri. or by appointment Office: B250-R448 The Course Outline Overview (available on class website) The Classes Will take a lecture/seminar format. Expected to have: read the chapter, met in your study groups, and discussed the upcoming discussion question/case. You should be prepared to discuss the key concepts, issues, and provide a sound analysis of the discussion question/case. The Evaluations There are two evaluated assignments in this class and one evaluation for ca