美国电影课件.pptVIP

The History Of AMERICAN CINEMA 1.Early cinema Before the early 1920s 2.Classical Hollywood cinema the early 1920s through to the late 1950s 3.Post-classical Hollywood Cinema Since 1960s Structure Post-Classical Hollywood Cinema The reasons of the decline Change Sub-Periods Forrest Gump and American Dream Enjoy the movie: Forrest Gump American Dream Post-classical Hollywood Cinema Hollywood faced a number of challenges from the 1960s. The statistics can show the problem: Then … The reasons of the decline The first major problems was the 1949 anti-trust lodged against Paramount, stating that its ownership of cinemas ,production and distribution facilities constituted monopolistic practice. The reasons of the decline The situation was worse, because of the growth of television in the 1950s,which drew audiences away from the big screen and towards the small. The reason of the decline The prosperity of the American economy might have brought some good news, but it also allowed many Americans to move away from the cities and into the suburbs The reasons of the decline All this was made worse by Hollywood’s own over-investment in production. Change One tactic was to adjust the supply and demand dynamic On one hand ,restricting the supply of film On the other hand, seeking to stimulate demand by increasing the proportion of budgets spent on marketing. Change Another tactic was to deal with the problem of television through cooperation rather than direct competition. Sub-Periods New Hollywood Period The late 1960s and 1970s A new generation of directors came to the forafront with a series of good films … New Hollywood Period Godfather(教父) 1972 Direct by Francis Ford Coppola (弗朗西斯·福特·科波拉) New Hollywood Period Taxi Driver （出租车司机） 1976 Director by Martin Scorsese （马丁·斯科斯基） New Hollywood Period Star Wars （星球大战） 1977 Direct by George Lucas （乔治· 卢卡斯） DIRECTORS New New Hollywood Period Since the 1980s ,fresh talents have emerged as pionee