Chapter13LocalizationStrategiesManagingStakeholdersand.ppt

Chapter Outline Introduction: Internationalization and Globalization Drivers of Corporate Internationalization and Globalization: Why Firms Go Abroad Preparing the Company for Internationalization and Globalization Effects of Globalization Financing International and Global Operations Internationalization and Globalization Internationalization Defined: Internationalization: firms extend products and services in overseas markets, usually from their home country. Internationalization is the first stage in the globalization process Internationalization and Globalization Globalization Defined Globalization: the process by which businesses create value by leveraging their resources and capabilities across borders, and includes the coordination of cross-border manufacturing and marketing strategies Internationalization and Globalization Measuring Internationalization and Globalization Objective measures: United Nations Conference on Trade and Development (UNCTAD) has developed an index to show international corporate involvement called Transnationality Index. Internationalization and Globalization Measuring Internationalization and Globalization Objective measures: United Nations Conference on Trade and Development (UNCTAD) has developed an index to show international corporate involvement called Transnationality Index. It is based on: Foreign assets to total assets. Internationalization and Globalization Measuring Internationalization and Globalization Objective measures: United Nations Conference on Trade and Development (UNCTAD) has developed an index to show international corporate involvement called Transnationality Index. It is based on: Foreign assets to total assets. Foreign sales to total sales Internationalization and Globalization Measuring Internationalization and Globalization Objective measures: United Nations Conference on Trade and Development (UNCTAD) has developed an index to show international corporate involvement called Transnational