finalcoursesyllabus–etm5111.docVIP

FINAL COURSE SYLLABUS – ETM 5111 Introduction to Strategy, Technology Integration Instructor: Gregory H. Watson Lahti, Finland E-Mail: gregbss@ Engineering Extension / Distance Learning Coordinator: LeeAnn Rollins Telephone: 1-405-744-5146 (Office) Engineering Extension Facsimile: 1-405-744-5033 Engineering North 512 E-mail: rollink@ Oklahoma State University Stillwater, OK 74078-5023 Text: Required: Burgelman, Robert A., Inside Corporate Innovation (Free Press, 1988) ISBN 0-029-043-417, paper. Jim Collins and Jerry I. Porras, Built to Last (HarperBusiness, 2002) ISBN 0-060-516-402, paper. Larry Bossidy and Ram Charan, Execution: The Discipline of Getting Things Done (Crown, 2002), ISBN 0-609-610-570, hardback. Recommended: Burgelman, Robert A., Modesto A. Maidique, and Steven C. Wheelwright, Strategic Management of Technology and Innovation, 3rd edition (McGraw-Hill/Irwin, 2002), ISBN 0-07-231283-1, hardback (note: The 2nd edition [ISBN 0-256-09128-5] is less expensive and not that different). Objectives: To introduce and discuss critical concepts and methods affecting efficient and successful technology and engineering management in the context of an organization’s business strategy. To understand the importance of these concepts and their relationships in developing business strategy for technology, product line planning, integration of technology through innovation, as well as their implications for organizational structure and staff management decisions. Topics: CLASS 1 – Technology and Innovation as Drivers of Strategy Discussion Topics: Introduction to the course Strategy and organizational structure Business decision making and the RD process Competitive advantage through technology and innovation Customer and market analyses for focus and validation Technology forecasting and innovation management Reading: Burgelman, Inside Corporate Innovation (see instructions below) and white paper “Values-Based Leadership: How Orga