浅谈可口可乐平面广告设计分析 毕业论文.docxVIP

浅谈可口可乐平面广告设计分析摘 要平面广告是以长、宽两维形态传达视觉信息的各种广告媒体的广告，它包含着图形、色彩、文字及三者编排形式等表现要素，是传递信息的一种方式，是广告主与受众间的媒介。平面广告设计的表现形式可以多种多样，绘画的、摄影的、拼贴的，各种形式都可以为我所用，写实的、写意的、抽象的，各种手段都可以取其所长。表现内容方面也是非常广泛，大到国家的方针政策，小到一个商品，都可以成为表现的对象。由此可见，平面广告设计涉及范围之广，可以从不同的角度关注着人们的生活。本文首先对平面广告设计的各个方面进行阐述，然后结合可口可乐平面广告的实例从视觉要素中的文案分析、图形分析、线条分析、色彩分析、编排分析等各个方面进行了分析和评价，进而找出不足，提出问题，并进行试设计。关键词：可口可乐，平面广告，平面广告设计AbstractPrint ads are a variety of advertising media advertising of using length and width, the shape of two-dimensional, to convey visual information, which includes graphics, color, text and the format style of the three elements and other performance presentations. As for the form of Print ads, its just a way of transmitting information, is the media between advertisers and audience. Graphic design, whether in performance form, or in the content of performance are all very broad. Forms can be varied,We can use painting, photography, collage, and various forms, the advantages of realistic, impressionistic, abstract, various means are chosen by us. It doesn’t because of graphic design have a distinctive personality, advertising is to create a fashion art, his works is able to reflect the trend of the times. Performance content in advertising is very broad, as large as national policies, as small as a commodity, can become the object of the performance. It can be seen, graphic design has a broad scope, it is watching peoples lives from a different perspective. This article first describes all aspects of graphic design, then analysis and evaluates the copywriter analysis, graphical analysis, line analysis, color analysis, presentation analysis and other various aspects from visual elements with the example of Coca-Cola print ads, and then find out inadequate, bring up questions, and try to design.KEY WORD: Coca-Cola ,Printads ,Graphic design 目录一引言2二可口可乐平面广告的设计分析4（一）背景分析4（二）视觉要素分析42.2.1 文案分析42.2.2 图形分析62.2.3 线条分析72.2.4 色彩分析82.2.5 编排分析9（三）创意分析10（四）综合分析10三结束语12参考文献14致谢16附件一18附件二19附件三20附件四21一引言从各个时期可口可乐平面广告的主题而言，无不包含着时代