Bo-DepartmentofManagement.pptVIP

How to screw up a company in fast growing market with competitive rivals … Key take-away from Baldwin Strategic Management simulation Our industry We are new found company in electronic sensor manufacturing market that used to be monopolized. Fortunately the industry is growing at a healthy rate, but customers expect faster, smaller and cheaper sensors each year. It is a extremely competitive market focusing on increasing productivity. Our customer focused strategy Our Target segment on customer’s top concern are: Traditional, Low end, high end The differentiation strategy: Invest RD strongly according to the needs of the high end customer’s need to lead the market growth Cost leadership strategy: Extend the market share improve the production efficiency and ensure the competitive price. Round 1 Round 1 Round 2 Round 2 Round 3 Round 3 Round 4 Round 4 Round 5 Round 5 Round 6 Round 6 Round 7 Round 7 Round 8 Results after round 8 Lessons Learned and take-away Be familiarized with rule of games and technology. Stick to the mission and vision Keep RD wheel running to fill up the product pipeline RD investment not sufficient (1%) RD not focus in our key propriety products Be sensitive to customer needs (perceptual map) and adjust RD direction according. Lessons Learned and take-away The production capacity shall be fully initialized. Foresee the capacity increase and sequenced investment aligning marketing forecasting and RD timing. TQM and training is not only sufficient enough. Finance control shall be strong. Cash flow is king * 1000565072 Joelle Jsan 1000557909 Yongjun Zhang 1000557868 Lu Hua 1000553107 Wei Du 1000553188 Chenan Zhou Student ID Name Industry Intelligence Mission of Statement Initial Overall Strategy Strategy and Actions of 1-8 rounds Lessons Learned RD Marketing Finance Production Mission Statement Customer focused Service Our mission is to closely working with customers provide service and leverage different strategi