2016年机器人流量广告欺诈报告.pdfVIP

2015 JANUARY 2016 Bot Baseline FRAUD IN DIGITAL ADVERTISING Table of Contents ANA WHITE OPS 2015 BOT BASELINE REPORT Foreword: Closing the Profit Windows of Bots 4 I. Executive Summary 5 II. Detailed Findings8 1. Once Again, No Advertiser Was immune to Bots 9 2. Bot Impacts Ranged from $250,000 to $42 Million9 3. The Majority of Returning Participants Did Not Improve 10 4. Bots Continue to Evade Detection a