BasicPricingPrincipletheInternet课件.pptVIP

How to Set a Price? C. Common pricing methods in the internet Dynamic pricing ? Two part tariff (5.5.2) ? Optional two-part tariff ? Flat-rate pricing (7.5) ? Bargaining (7.2) Shapley value (7.1.3) Paris Metro pricing * Bargaining (7.2) * Table rule: The bargain ends when both ‘players’ accept the price Utility of both ‘players’ discounts by time Could talk about this at later presentations! Is = ? Else propose ……. Shapley value (7.1.3) Principle: a mechanism to distribute revenue/cost among several actors in the system Eg. No example…. Intuitive meaning