手机基频Global and China Mobile Application Processor Industry Report, 2009-2010.pptVIP

The so-called mobile application processor is centered on a variety of particular applications such as algorithm, graphic processing, 3D formation, MPEG-4/H.264 decoding and full-featured internet surfing. As an application processor focused on mobile products, it can be installed inside with a Modem for mobile communication. In its applied products, mobile application processor serves as a core or an assisted processor. By application fields, it falls into four categories, i.e., smartphone, non-smart phone, IVI (In-vehicle Infotainment) system and others (including MID e-book and Smartbook). Or it also can be simply divided into two major classes-ARM core and X86 core. The fact that application processor sector involves huge investment capital makes it a “game” for only a small number of enterprises. Global and China Mobile Application Processor Industry Report, 2009-2010  Market Size of Application Processors, 2007-2013E In the future, smart phones will still be the main markets for mobile application processor, while its application in non-smart phone industry will slump. A case in point is the three leading Korean enterprises Mtekvision, Corelogic and Telechips involving in non-smart phone industry, which were without exception hardly hit in 2009. In terms of revenue, Mtekvision saw a decrease by 21%, which marked its first loss; Telechips also saw a drop by 19%, slightly hit thanks to its wide range of product lines; but Corelogic, the worst inflicted firm, suffered from huge losses and would go bankruptcy if it refused to transform.?? As such, SH-Mobile of Renesas got dampened miserably. SH-Mobile failed to go outside Japan. There is no development room for SH-Mobile since Japanese mobile phone market has been excessively saturated. Moreover, Renesas has long been teaming up with DoCoMo to jointly develop and promote its products. However, its third-generation SH-Mobile encountered difficulty in promotion, because ful