数据挖掘概念与技术版韩家炜九.pptVIP

Data Mining: Concepts and Techniques Data Mining: Concepts and Techniques — Chapter 9 —9.2. Social Network Analysis Jiawei Han and Micheline Kamber Department of Computer Science University of Illinois at Urbana-Champaign /~hanj ?2006 Jiawei Han and Micheline Kamber. All rights reserved. Acknowledgements: Based on the slides by Sangkyum Kim and Chen Chen Social Network Analysis Social Network Introduction Statistics and Probability Theory Models of Social Network Generation Networks in Biological System Mining on Social Network Summary “Natural” Networks and Universality Consider many kinds of networks: social, technological, business, economic, content,… These networks tend to share certain informal properties: large scale; continual growth distributed, organic growth: vertices “decide” who to link to interaction restricted to links mixture of local and long-distance connections abstract notions of distance: geographical, content, social,… Do natural networks share more quantitative universals? What would these “universals” be? How can we make them precise and measure them? How can we explain their universality? This is the domain of social network theory Sometimes also referred to as link analysis Some Interesting Quantities Connected components: how many, and how large? Network diameter: maximum (worst-case) or average? exclude infinite distances? (disconnected components) the small-world phenomenon Clustering: to what extent that links tend to cluster “locally”? what is the balance between local and long-distance connections? what roles do the two types of links play? Degree distribution: what is the typical degree in the network? what is the overall distribution? A “Canonical” Natural Network has… Few connected components: often only 1 or a small number, indep. of network size Small diameter: often a constant independent of network size (like 6) or perhaps growing only logarithmically with network size or even shrink? typically exclude infinite distances