unìt1brìefìntroductìon.pptVIP

Unit One A Briefing of International Business What to learn Commercial terms and definitions – to memorize Understanding of the text Translation of important sentences Tips (提示) You are supposed to have some basic knowledge about international trade. Grammar and expressions are no longer the important aspect for you to learn. Exercises after each lesson are to be done by yourselves after class. The test is mostly based (about 90%) on the textbook. So get familiar with the textbook is the most important with your study. What’s more You are expected to memorize clearly the terms and expressions introduced in each text, and try your best to use them appropriately in your practice when you communicate with foreign people. The Development of International Business. International business has been conducted ever since national borders were formed. The global linkages were first widely recognized during the oil shock of the 1970s. Over the past 3 decades, the growing in importance shaped an environment that presents us with a global marketplace. Text Read And Think Para 1 Para 1 What is International Business? International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Para 1 What are the primary forms of across-national-border transactions? I export-import trade II foreign direct investment(FDI) wholly owned subsidiaries joint ventures Para 1 What are the additional forms of across-national-border transactions? I licensing II franchising III management contracts Para 1 What is the focus of the study of international business? Why? Focus: The activities of large multinational enterprises. Reason: Account for the majority of the world’s investment and trade. Interesting Game Case Discussion