〈畅销书〉尼尔森-北京奥运真赢家.pdfVIP

WHO WERE THE REAL WINNERS OF THE BEIJING OLYMPICS? September 2008 北京奥运会， 谁是真正的赢家？ 90% 80% 79% 70% 67% 60% 57% 50% 40% 30% 20% 10% 0% 28,153 +22% +18% +14% +18% 07 5 07 11 08 5 +4% 3 1 2 6 4 5 6 7 8 8 B – 13% 1% 19% 35% 12% 3% 3% 1% 5% 8% 9 1 2 3 4 5 6 7 8 About The Nielsen Company The Nielsen Company is a leading global information and media company providing essential integrated marketing and media measurement information and analytics and industry expertise to clients across the world. Nielsen maintains leading market positions in marketing and consumer information; television, online, mobil