在b2b市场中服务质量和市场营销的性能探索客户满意度的媒介作用 学位论文.docVIP

毕业论文（设计）外文翻译 题　　目：　　　　　产品销售过程中的服务质量研究　　　　　 一、外文原文 标题：Service quality and marketing performance in business-to-business markets: exploring the mediating role of client satisfaction 原文： Keywords Service quality assurance, Product quality, Information systems, Business-to-business marketing, Customer loyalty, Customer satisfaction Abstract Drawing on relevant literature, the authors empirically test a model of business loyalty in a sample of 234 clients of information systems suppliers, integrating the concepts of service quality, satisfaction, and loyalty. The study builds on recent advances in