在线口碑和产品销售动态对电影行业的实证调查 学位论文.docVIP

毕业论文外文翻译 题　　目：网络口碑效应研究——基于消费者购买决策视角的探索　　　　　　　　　　　　　　 一、外文原文 标题：The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry 原文： Introduction Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission since the beginning of human society (Godes and Mayzlin 2004; Maxham and Netemeyer 2002; Reynolds and Beatty 1999). However, conventional interpersonal WOM communication is only effective within limited social contact boundaries, and the influence diminishes quickly over time and distance (Bhatnagar and Gh