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M4U1Project[公开课]
M1 Unit 1Project Developing an ad campaign
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Two main types of advertisements ?
commercial ads
PSAs
Step one: Lead in
educate people about health, safety, or any other problem that affects public welfare
promote products or service
An ad campaign ?
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Enjoy some ads
Commercial ad
My God!
I have no home now!
Public Service ad
(PSA)
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Enjoy some ads
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An ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
How to build an ad campaign?
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How do you build an ad campaign
Step two: Read for understanding
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How to start a successful ad campaign?
You must _________________________________________,
figure out exactly____________________________
and ___________________________________
You may need to employ different kinds of media, including__________________________________________________________.
have a clear aim and an audience in mind
what you want to tell the audience
what you are trying to get them to do
posters, newspapers, magazines, radio and television.
Ⅰ Questions
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Before building an ad campaign, we need to consider three major questions first:
1. Who is the audience for your ad campaign?
How to determine your audience?
to do a little research and analysis in advance
to explore what the audience already thinks
2.What do you want your ad campaign to say?
3.How do you reach your audience?
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2.What do you want your ad campaign to say?
It’s time to decide___________________________
___________________ .
And you may consider the following que
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