第1章节电子商务概述3.pptVIP

课前提问 1、简述电子商务产生的条件。 2、电子商务的功能有哪些？ 3、电子商务的特点有哪些？ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第一章 电子商务概述 学习内容： 1.3 电子商务的类别 学习目的： 掌握电子商务的分类以及代表网站 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 1.3.1 电子商务的类别 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. B2C 企业-消费者模式（B2C Business to Customer ）是指企业与消费者间的电子商务交易，实际上是电子化的在线零售业。如网上商店、网上超市。 代表网站：卓越亚马逊、当当、戴尔 从长远来看，B2C可以使企业增进与顾客的交流，为顾客提供更多选择，提供更具个性化的服务，而这些都是传统经营方式无法实现的。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. B2B 企业与企业之间的电子商务（Business to Business 即B2B）。B2B方式是电子商务应用最重要的和最受企业重视的一种形式,企业可以使用Internet或其他网络对每笔交易寻找最佳合作伙伴，完成从定购到结算的全部交易行为。 代表网站：阿里巴巴、慧聪商务网、中国制造网、 易行天下 电子化的综合市场，各类产品和服务的电子化交易场所。买方采购，鼓励买方主动去寻找、访问多个供应商。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. C2C 消费者之间的电子商务（Customer to Customer 即C2C） 这种电子商务形式目前在网上表现的形式是消费者间的商品的拍卖，随着Internet技术的进步和普及，以及网上支付形式的变