loudness_monitoring_and_calm_compliance_ppt.pdf

IneoQuest Technologies LOUDNESS MONITORING AND CALM COMPLIANCE (UNFOLDING EVENTS) Jim Welch Topics ?What’s the issue? ?What’s the history? ?What are the new rules? ?What are the key concepts? ?What are the loudness management options? This presentation is for informational purposes only and does not constitute legal advice. Nothing contained herein should be used as a substitute for the advice of competent legal counsel. What’s the issue? ? Viewer complaints about loud commercials led the US Government to pass the CALM Act (Commercial Advertisement Loudness Mitigation) ? CALM directs the FCC to make rules designed to prevent TV commercial ads from being transmitted louder than the programs they accompany ? CALM specifies that the rules apply to TV broadcasters, cable operators, and other MVPDs [Multichannel Video Program Distributors] (cable and telco operators, direct broadcast satellite services, and OTA broadcasters) Unfolding Events December 15, 2010 – CALM Act signed into law ? FCC has one year to issue formal regulations on what MVPDs will be required to do to conform, how MVPDs can demonstrate compliance, define enforcement penalties, and logistics ? Directs FCC to incorporate the ATSC* A/85 “ATSC Recommended Practice: Techniques for Establishing and Maintaining Audio Loudness for Digital Television” into rules and make it mandatory as it concerns the transmission of commercial advertisements by MVPDs ? MVPDs will have one year to comply with the regulations (December 15, 2012) *Advanced Television Systems Committee Unfolding Events May 27, 2011 - FCC released Notice of Proposed Rulemaking (NPRM) on CALM implementation /Daily_Releases/Daily_Business/2011 /db0527/FCC-11-84A1.pdf ? Extended Reply Comments to August 1, 2011 ? Requires MVPDs to manage loudness on commercials ? Solicits inputs on possible compliance issues ? Allows for a one-year waiver (possibly renewable once) for M