Unit---GettingtheGreenLight.docVIP

Assignment 2 of Course 6 -- Getting the Green Light (征得同意) 【学习目标】 表达肯定和不肯定 用在动词或形容词后的 that 从句组织句子。 书面讨论未来的购物 【听力】-- 征求意见 (Getting the Green Light) Narrator: In the last assignment, Kenji and Rupert agreed that they must expand the scope of their research. Now watch as they meet with Bernard and discuss new directions for Belle Vie. What do you think Bernards reaction will be? Kenji: Bernard, thank you for meeting with us this morning. We realize that youre quite busy. Bernard: Ive read your report. Clearly, youve been thorough in researching Belle Vie. So Im eager to hear your ideas for stopping our decline in sales. Kenji: Well, we feel that Belle Vie has several options that are worth exploring. Bernard: I see. What do you have in mind? Rupert: Obviously your management wants to leverage Belle Vies brand equity. Launching a mens fragrance is, of course, one way of doing this. But we believe that the time is right to investigate some other directions. Kenji: We would like permission to work with the management team to research product line extensions in the womens fragrance and accessories markets, especially products targeted at younger women. Bernard: Im hesitant to approve this. Not long ago, one of my competitors tried offering a new line of womens accessories. They lost a lot of money on it for a few years; then they scrapped the entire line. Rupert: Im not sure that your competitor has the strong market identity that Belle Vie has. Bernard: Thats true. But Im still not certain we can reach the under-35 market. I assume thats where the new line will be targeted. This younger female market is price-sensitive. If we lower our prices for them, we may weaken our high-quality image. Kenji: Of course, your concerns are reasonable. Right now, were just asking for the green light to evaluate a few options and present them to you and the senior management. Bernard: All right, but we will need more information about our ima