BuyerTrainingTopics采購培训议题.pptVIP

Buyer Training Topics采购培训议题;Training Topics 培训议题;Objective 目标;Objective 目标;MODEL A (with Current Sales Mix) % Sales GP% Contribution Top 1000 45% 10% 4.5% Tab 10% 5% 0.5% All Others 45% 31.1% 14% Total 100% 19% 19%;;50/5 Ratio 50/5 比例; 50/5 Ratio 50/5 比例;Strategic Planning 战略计划;Profit Generating – This strategy carries more profitable items. To make a category more Profit Generating: carry more items with high-than-category average margins, or increase retails on items with no competition or competitive retails are higher than us. 利润产生-这个策略指许多有价值的商品如： The intent is for Consumers to shift purchases to more profitable products that have higher margins, higher loyalty, and lack of price sensitivity. 目的是使我们的消费者转向购买更高毛利的商品，更忠诚，对价格不敏感;Transaction Building/Cash Generating – This strategy carries products with higher prices and larger sizes. Additionally, these items will be linked with other purchases. Examples of Transaction Building items include products sold as value packs. 增加消费/产生现金-这个策略指高价格和大包装的商品。另外，这些商品也与其他的采购相联系如：以超值包装出售的商品 The intent is for Consumers to spend more in the category or shopping basket. Products with larger transaction size drive high market basket ring. 目的是使消费者在这个种类或购物篮中花费更多的钱。大交易量的产品会导致高市场占有率 ;Turf Defending – This strategy carries high market share items. Examples of Turf Defending items include cereal, pet food, and laundry soaps. Turf防御-这个战略占领着大量的市场份额如：麦片，宠物食品和洗衣皂 The intent is for Consumers to not shop our competitors. Keep good assortment and instock on products frequently purchased by our target consumer to gain more loyalty. 目的是使我们的消费者不在竞争对手处购物。通过好的产品组合和充足的经常购买性商品的库存来得到顾客忠诚;Excitement Generating – This strategy carries promotional or display items. Examples of these products include new items, seasonal displays, and rapidly growing products. 兴奋产生-这个战略主要指促销或展示类商品如：新产品或季节性展示,高速增长的产品 The intent is for Consumers to feel a sense of theater, urgency, and opportunity and buy more than they had plann