设计是人类未来不被毁灭的第三种智慧.PDFVIP

第 2 卷 第 3 期 包 装 学 报 Vol.2 No.3 2010 年 7 月 Packaging Journal July 2010 设计是人类未来不被毁灭的“第三种智慧” 柳冠中 （清华大学 美术学院，北京 100084） 摘 要：设计从一开始就是为了解决“小生产方式”不适应“大生产方式”而被催生出来的一种生产关系， 它将被证实为人类未来不被毁灭的，除科学和艺术之外的第三种智慧和能力。在经济全球化、技术潜能扩延、 需求地域化、消费个性化的当今，设计本来应有的职责被严重地歪曲了，人类未来生存方式的变革正在酝酿。 设计拉动型制造业将成为我国制造业发展的方向，从而促进我国从制造大国变为制造强国和设计强国。 关键词：工业设计；设计驱动型；产业链；集聚整合 中图分类号：J502；TB47 文献标志码：A 文章编号：1674-7100(2010)03-0009-05 Design ── The Third Category of Wisdom Protecting Human’s Future from Being Ruined Liu Guanzhong （Academy of Art and Design, Tsinghua University，Beijing 100084, China） Abstract：“ Design” is a newly born substance from industrial revolution, which is generated to solve the problem of incompatibility of “small-scale production” with the “mass production” from the very beginning. “Design” should be proved as the third category of wisdom and ability for human to survive in addition to science and art. Nowadays, with economic globalization, expansion of technology potential, localization of demands and personalization of consumption, the original responsibility of design is distorted while the revolution of future lifestyle is now being prearranged. Manufacturing driven by design will be the trend of Chinese manufacturing and will promote China to develop into a great power in manufac- turing and design from a pure big manufacturing country. Key words：industrial design；design driven；industrial chain；integration and accumulation 0 引言 一切事物。中国汉字是世界上唯一自古至今以“象形” 又“会意”的方式记录和传达了人在认识客观世界的 古罗马哲学家爱比克泰德说：“人们并不被事物