user-centrichybridonlineaudiencemeasurementmodel-.PDFVIP

People First: A User-Centric Hybrid Online Audience by John Brauer, Manager, Product Leadership, Measurement Model Nielsen Overview As with any media measurement methodology, hybrid online audience measurement calculations are only as good as the input data quality. Hybrid online audience measurement goes beyond a single metric to forecast online audiences more accurately by drawing on multiple data sources. The open question for online publisher