台湾五零年代大众点评团购活动策划-1选编.docx

关于大众点评 大众点评于2003年4月成立，是中国领先的城市生活消费平台，也是全球最早建立的独立第三方消费点评网站。借助移动互联网、信息技术和线下服务能力，大众点评为消费者提供值得信赖的本地商家、消费评价和优惠信息，及团购、预约预订、 外送、电子会员卡等O2O闭环交易服务，覆盖了餐饮、电影、酒店、休闲娱乐、美业、结婚亲子、家装等几乎所有本地生活服务行业。大众点评手机客户端是中国 最受欢迎的本地生活APP之一，已成为广大城市消费者的必备工具。“点亮精彩生活”是我们的使命，因此我们团队的奋斗目标是：深刻理解消费者与商户需求， 为其创造非凡体验和最大价值，并引领本地生活方式。 相关数据 截止到2014年第三季度，大众点评月活跃用户数超过1.7亿，点评数 量超过4200万条，收录商户数量超过1000万家，覆盖全国2300多个城市及美国、日本、法国、澳大利亚、韩国、新加坡、泰国、越南、马来西亚、印度 尼西亚、柬埔寨、马尔代夫、毛里求斯等近百个热门旅游国家和地区。 截止到2014年第三季度，大众点评月综合浏览量（网站及移动设备）超过80亿，其中移动客户端的浏览量超过80％，移动客户端累计独立用户数超过1.8亿。 目前，除上海总部之外，大众点评已经在北京、广州、天津、杭州、南京等130座城市设立分支机构。 About Dianping Dianping was founded in Shanghai in April 2003 as the very first website worldwide providing independent consumer reviews on local services. Today Dianping is Chinas leading O2O(Online To Offline) platform for urban service. In addition to merchant information and consumer reviews, Dianping also offers group-buying, online restaurant reservation, take-out service, e-coupon promotions, and other online to offline services. With over 180 million accumulated users, Dianping APP has become an indispensable smartphone APP for Chinese consumers, and the most powerful online partner for local businesses. Key Statistics As of Q3 of 2014, Dianping had more than 170 million monthly active users, over 42 million reviews, and more than 10 million local businesses covering approximately 2,300 cities across China, and nearly 100 tourist countries such as The United States, Japan, Australia, Thailand, etc. As of Q3 of 2014, Dianping (including D and Dianping mobile apps) had more than 8 billion page views monthly, out of which, over 80% comes from mobile users. Dianpings mobile apps have more than 180 million accumulated unique users. Dianping is headquartered in Shanghai, China, with established branch operations in 130 cities of China. 大众点评所获荣誉 2014年所获荣誉：2014年10月第十届金鹰节互联盛典十大APP2014年 1月大众点评荣获大街网颁发的“中国年度非常雇主TOP100”2014年 1月大众点评移动客户端获360手机助手2013年中国手机游戏软件排行榜“年度媒体推荐奖”2013年所获荣誉：2013