The research of strategy of brand of our country company.doc

精品文档欢迎来主页查询 更多精品文档,欢迎来我主页查询 The research of strategy of brand of our country company Summary: The article the notional proceed with from analytic brand and brand strategy, analysed the diversity way of brand strategy. On this foundation, pass pair of centuries on Chinese enterprise the reviewing of the 80 development histories to the brand strategy since 90 time, the main problem that be in is put in analysing strategy of Chinese company brand to develop, put forward the train of thought that solve in the light of these problems, the future of brand strategy did course of study of the state-owend enterprise in be opposite to look into. Keyword: Chinese enterprise, brand strategy, develop course, problem, countermeasure, look into Plan arrange statistic according to U.N. industry, the whole world is not worth product of 3% famous brand to hold the market of 40% and the turnover of 50% however (note 1) . What this shows brand expands the position in the strategy in the enterprise is important. Expand as reforming and opening ceaselessly, our country home market has made a of the international market main component, the brand front of Chinese enterprise is facing the challenge that austere international competes, and the key that the market competes is changing blame price to competition stage by stage by price competition, form the competition between the brand; Special after joining WTO, chinese most enterprise already was formed with formidable competitor of abroad face-to-face engage in a battle. The competition of the brand also from dinkum brand famous the strategic administrative levels such as degree of brand sale that waits for tactical administrative levels to rise to the system and brand management. All previous of hundreds of years drills and western brand is built even through about a hundred years, the brand strategy theory that already formed a system and mature operation method, and Chinese enterprise from strategy of the brand at the beginnin