中小小企业开展B2B电子商务几点思考.docVIP

PAGE  PAGE 8 目 录 中文摘要··································································(3) 一．中小企业实施B2B电子商务的现状······································(4) 二．中小企业应用B2B电子商务制约因素分析································(4) （一）企业本身信息化建设不健全···············································(4) （二）管理机制问题···························································(4) （三）电子商务网站发展迅速，但市场份额高度集中 ·······························(4) （四）专业人才缺乏·················································??········(4) （五）地区发展不平衡·························································(5) （六）物流等相关条件的发展 ··················································(5) （七）信用体系的不完善·······················································(5) （八）法律、法规健全问题······················································(5) 三、中小企业实施B2B电子商务的优化建议·································(5) （一）注重提高企业的“智商”···················································(5) （二）选择最佳的配送及支付结算方式降低风险成本·······························(5) （三）加强电子商务人才的培养················································(5) （四）物流等相关条件的优化···················································(6) （五）建立诚信机制，加快信用制度建设··········································(6) （六）建立健全的法律制度·····················································(6) 四、结束语·································································(6) 参考文献··································································(7) 中小企业开展B2B电子商务几点思考 【摘要】电子商务作为一种新兴的交易方式，已然成为企业营销的重要渠道，企业能提高产品知名度，拓宽销售渠道，在足不出户的情况下就能被全国所知，甚至登上世界舞台，受到众多中小企业的热捧，因此，越来越多中小企业的B2B平台涌进电商市场。 【关键字】中小企业；B2B；现状；对策 B2B是企业与企业之间通过互联网进行产品、服务及信息的交换。传统的企业间交易往往要耗费企业的大量资源和时间，无论是销售和分销还是采购都占用产品成本。通过B2B的交易方式买卖双方能够在网上完成整个业务流程，从建立最初印象，到货比三家，再到讨价还价、签单和交货，最后到客户服务。B2B使企业之间的交易减少许多事务性的工作流程和管理费用，降低了企业经营成本。网络的便利及延伸性使企业扩大了活动范围，企业发展跨国界更方便，成本更低廉。借助B2B电子商务平台，企业不需要太多的专业知识和大量的资金投入，同样有可能获得可观的收益。 一 中小企业实施B2B电子商务的现状 我国的电子商务虽然起步较晚，但发展迅速。阿里巴巴、环球资源、慧聪、买麦网、亚裔在线、万国商业网、世界电子商务网、中国制造网等大型的B2B网站纷纷展开业务，加上数不胜数的中小B2B网站，中国B2B网站数以几何数字增长。同时，电子商务与互联网之间是相辅相成的，由于我国互联网用户人数众多，因而为我国的电子商务提供了较好的发展基础。我们知道电子商务活动是由信息流、物流、资金流三个基本要素组成的，电子商务的任何一